The Bronco is so popular ford will give you $2,500 to buy another vehicle
Fox News
Ford is offering a $2,500 incentive to Bronco reservation holders to switch to a different model or Ford vehicle due to parts constraints that are holding up production.
These include the Bronco's molded-in-color hardtop, Sasquatch off-road upgrade package and the Lux package option. Gary Gastelu is Fox News Digital's automotive editor.
The backlog is so bad that Ford is now offering 2023 Bronco reservation holders who have ticked the boxes for these features $2,500 to switch to another Bronco trim or vehicle.
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