Tariffs hitting shoppers in Canada and U.S., with some prices set to rise at Loblaw stores, Walmart

A trip to the store is about to become more expensive for shoppers on both sides of the 49th parallel, as pre-tariff inventory runs out at Loblaw stores and Walmart is set to raise prices in the U.S.

Loblaw Cos. Ltd. chief executive Per Bank said Wednesday in a LinkedIn post that the number of tariff-hit products at the grocery store could soon spike, as products brought into Canada before the trade war began are bought up from store shelves, which means prices for some items will go up, too.

Meanwhile, Walmart said it must raise prices in U.S. stores due to higher costs from tariffs implemented by U.S. President Donald Trump, after announcing its first-quarter profit slipped.

Loblaw has been aggressive in marking which products are affected by tariffs, a tally it has so far limited to a little over 1,000 items. But that total will rise to more than 3,000 within the next week or two, and could peak at over 6,000 within the next two months, according to Bank's post.

"While the tariff situation might be improving between the U.S. and other countries, that's not yet the case here in Canada. In fact, we'll be facing a large wave of tariff-related increases in the weeks ahead," he said.

Tariff-affected items will still account for a small share of the roughly 80,000 items the company stocks, but customers will notice changes in categories including natural foods, pantry staples and health and beauty products, he said.

"It's been good to see Prime Minister Carney and other leaders engaging in dialogue with U.S. officials, as we're all hoping for a rapid de-escalation of this situation."

Bank also said he was pleased to see the federal government has changed its counter-tariff policies to limit the charges to finished food products coming in from the U.S. In mid-April, the government announced several adjustments to the $60 billion in counter-tariffs it announced in March, to ease the burden on Canadian companies and consumers.

A key measure for grocers was a six-month suspension of counter-tariffs on a broad range of U.S. goods used in Canadian manufacturing, processing and food and beverage packaging. That means, for example, that a Canadian company could import something like milk if it's used to make another product without the additional counter-tariffs, but that milk for retail sale wouldn't be exempt.

The changes mean Canada has essentially paused nearly all of its counter-tariffs, said Tony Stillo of Oxford Economics in a note. He said the changes will reduce price pressures and brings the effective tariff rate increase on the U.S. to nearly zero.

From the start, the counter-tariffs excluded U.S. produce like lettuce, which the Canadian market is especially reliant on.

Canada's counter-tariffs have generally targeted items that have alternatives produced in Canada, such as dairy, poultry and grains, said Mike von Massow, a University of Guelph professor and food economist.

"They put them on things that were highly substitutable, so that if you were willing to make small changes, you weren't going to get impacted as much," he said. "Now, if you are interested in a specifically aged cheddar from Wisconsin, then that's going to go up in price."

While many items aren't directly tariffed by Canada, there are indirect price pressures from other areas, like U.S. metal tariffs, and the general uncertainty brought on by the trade war, he said.