State likely to launch e-commerce platform

Efforts on to market a diverse range of ethnic products under a Kerala brand

In a bid to help traditional industries scale up businesses by tapping new market avenues, the Industries Department has set its sights on creating a common e-commerce platform.

Industries Minister P. Rajeeve has been leading efforts to explore the possibilities of marketing a diverse range of ethnic products under a Kerala brand. He convened a second round of meeting of officials and experts as part of the endeavour here on Saturday.