Southern sorority girls put through 'psychological warfare' in cutthroat Bama Rush recruitment: coach
Fox News
Bama Rush at University of Alabama transforms from Southern tradition to viral TikTok spectacle, with students navigating fame and scrutiny during sorority recruitment.
Sarah Rumpf-Whitten is a U.S. Writer at Fox News Digital.
Videos from the University of Alabama's sorority rush week went viral on TikTok in 2021. The #bamarush and #alabamarush hashtags on TikTok have attracted millions of views during the past few years and continue to do so. You can follow her on Twitter and LinkedIn.
"It's emotional boot camp. It's psychological warfare," Brandis Bradley, a sorority coach, told PEOPLE of the process of primary recruitment. "And their frontal lobes aren't even fully developed."
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