South Asian artists starting to add Sask. stops on tours, but challenges still remain
CBC
Saskatchewan is becoming a more common stop for South Asian artists on tour, but some challenges still remain in the comparatively small market the province offers.
Gujarati singer Aditya Gadhvi was in Regina last October. Prem Dhillon, a Punjabi musician, was in Saskatoon in November.
Most recently, Indian singer-songwriter Prateek Kuhad chose Saskatoon as a stop for his 2024 Silhouettes Tour. Kuhad is a major indie folk pop star who has lent his voice to Bollywood movies and TV shows. Last month, he opened for Ed Sheeran in Mumbai.
Unfortunately for his local fans, Kuhad had to cancel his Saskatoon show, which was supposed to be Monday night. Kuhad's manager Nicole Barsalona said they had trouble finding an appropriate venue after not selling enough tickets at a larger venue.
Despite the hiccup, Kuhad said he's been received well by North American audiences, with concerts getting bigger over the years.
Kuhad said he faced a lot of backlash during his early days for singing some of his songs in English. Now some of his most popular tracks, including cold/mess and Co2, are in English.
"Society always sets rules and expectations, but ultimately if you want to do something, you will go and do it and it happens if you try hard enough. That's the vision I had for myself," he said.
"As people open up, audiences are opening up. We're seeing more South Asian artists and I want it to happen more and more."
Kuhad said that when he first did his first North American tour in 2016, people were surprised to see an Indian artist doing English songs and selling out venues.
He said it was more of a novelty back then. He'd get comments like, "Your English is so good, you can sing so well in English."
He said people had stereotypes that Asians couldn't speak or sing in English like anyone else. Now, as more South Asian artists get exposure, he said it is normalizing cultural integration and breaking stereotypes.
It's not just Indian artists. The Philippine Madrigal Singers, an internationally awarded choral group, came in April and performed three times in and around Regina.
Nova Bautista-Hunter played a big role in getting the group to add a stop here on its tour across Canada. She said it took four years to make it happen.
"It was a sold-out show," she said. "We were only planning for one show in Regina, and then we did another stop in Lumsden. And then it became, why don't we have them sing at the United Church?"
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