
Saskatoon business sparks controversy with TikTok video showing attempted theft
CBC
A 26-second TikTok video has ignited a larger conversation about vulnerable populations, theft and content creation.
The video, posted earlier this month by Saskatoon vintage clothing store Seven Sundays, showed a person wrapped in a blanket, apparently trying to steal a pair of socks. A store employee repeatedly asks the person to return the item and says police are on the way.
Labelled "POV you're an empath that works retail downtown," the post got more than 200,000 views. The video, and a followup post on Instagram, drew a flood of critical comments.
Many questioned the decision to post the video, calling it dehumanizing and accusing the business of exploiting a vulnerable person for clicks. They also criticized its tone. The video included sound effects, music and a counter showing how many times the employee said "please" and "thank you."
One of the most-liked comments observed that "not everything is content."
Sam Murphy, a co-owner of Seven Sundays, said he was "completely shocked" by the backlash.
"If we knew this was going to happen, we obviously wouldn't have made the post," he said.
Some comments offered support for the employee and said the situation was handled well. Others wrote about the difficulties of owning a business or visiting downtown, where social issues like homelessness and addiction are highly visible.
Murphy said the video shows what downtown businesses regularly deal with in Saskatoon.
"This is our reality and trying to pretend this is not our reality is not helping us. It's not helping our customers. It's not helping these unhoused individuals downtown who are struggling," he said.
Kate Young said the tone of the video — how it was edited and "used as a method for entertainment" — was harmful.
Young is the president of the Saskatoon campus student association at the First Nations University of Saskatchewan, and is studying in the Indigenous social work program.
"I saw my kookum; I saw my auntie; I saw my relatives [in the video], that didn't deserve to be highlighted in their worst moment," Young said.
Young said she wanted to see the online conversations about the video translate into real action. That’s why she and a few other students met with Murphy in person. She said she saw it as a starting point.













