Seoul rolls out tourism campaign to welcome BTS fans at Gwanghwamun
The Straits Times
The campaign hopes to draw the expected influx of international fans to broader tourism experiences across Seoul. Read more at straitstimes.com.
SEOUL - With BTS’ highly anticipated comeback performance scheduled to take place at Gwanghwamun Square on March 21, nearby areas in central Seoul are gearing up to welcome fans visiting the city.
The Korea Tourism Agency said on March 17 that it will launch a tourism promotion program in cooperation with the Ministry of Culture, Sports and Tourism ahead of the concert.
The campaign hopes to draw the expected influx of international fans to broader tourism experiences across Seoul.
Outdoor digital billboards around Gwanghwamun Square will display promotional videos highlighting Korean tourism, while a large welcome banner for fans will be installed on the exterior of Seoul’s government complex building.
Near Gwanghwamun Station on Subway Line No. 5, Exit No. 6, a promotional booth will be set up in collaboration with the Korea Creative Content Agency on the day of the event to share South Korean content and travel information. Interactive experiences and commemorative gifts will also be on offer.
HiKR Ground, an experiential tourism space in the Korea Tourism Organisation Seoul Centre, will be decorated in purple, the signature color of BTS and its fandom, Army. The venue, which combines K-pop culture and regional travel content, will also host events such as dance classes to BTS music and singing contests.
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