Influencer Jianhao Tan to captain Singapore-Malaysia team in global live commerce competition

The local content creator and his teammates Debbie Soon, Elle Onni and Sonia Chang are part of X The League. Read more at straitstimes.com.

SINGAPORE – Singapore and Malaysia will field a combined team in the inaugural X The League (XTL), billed as the world’s first global live commerce championship, which brings together influencers from around the world to compete in live selling challenges.

There will be seven other teams participating – from Indonesia, Vietnam, Thailand, Japan, South Korea, China and the United States.

The competition will feature five rounds of challenges until July, and its first round takes place from March 23 to April 11. The winning team will receive a cash prize of US$500,000 (S$640,000).

The Singapore-Malaysia team will be captained by Singaporean influencer Jianhao Tan, one of South-east Asia’s most-watched YouTube creators with more than seven million subscribers.

His teammates comprise his content creator-wife Debbie Soon, as well as Malaysians Elle Onni and Sonia Chang.

In a press statement, Tan said: “Singapore may be the smallest market in the competition, but that is also our advantage. We have always had to think creatively, be more resourceful and look beyond our borders. Teaming up with Malaysia brings together two highly engaged communities, and I am excited to see what we can achieve together.”