Seoul Noodle Shop at VivoCity serves freshly made noodles in hearty soups

Seoul Noodle Shop at VivoCity serves Korean noodle bowls prepared from slow-simmered broths and noodles prepared in-house. Read more at straitstimes.com.

SINGAPORE – For a change from the usual South Korean fare of fried chicken and barbecued meats, try the homely, comforting noodle soups at Seoul Noodle Shop.

At the fast-casual chain, broths take up to 10 hours of simmering to extract full flavour from bones.

Chef-owner Im Sihyung, 28, from Busan, moved to Singapore in 2024. Formerly a chef in Seoul specialising in Korean and Japanese cuisine, he developed the menu with his six-man team. Store manager Song Gee Hyun, 32, is also the head chef.

The brand, which is part of the Gold Moon Restaurant Group, first appeared here as a pop-up at Tanglin Mall in December 2024 before expanding. The VivoCity outlet, which opened on Nov 21, 2025, is one of seven branches.

The 60-seat eatery’s interior decor is inspired by a traditional Korean house made of wood. 

New items include Beef Brisket Soy Bean Noodles ($19.50++). The clear broth is prepared from beef bones which are simmered for 10 hours. The beef brisket is deep-fried first, then stewed until tender. Chef Im chose brisket for its marbling and flavour.