Salman Khan’s ‘Radhe’ to release May 13 in theatres and ZEEPlex simultaneously

The film, directed by Prabhudeva, will have a multi-format release with audiences able to watch it in cinemas or on OTT

Salman Khan Films and Zee Studios’ Radhe: Your Most Wanted Bhai, directed by Prabhu Deva, will now be seeing a multiformat release and also a wide theatrical release on May 13. Radhe: Your Most Wanted Bhai will now be released in theatres worldwide, adhering to the COVID protocol issued by the government; and on ZEE5 with ZEE’s pay-per-view service ZEEPlex, as well as on DTH operators such as Dish, D2H, Tata Sky and Airtel Digital TV. Speaking on this, Shariq Patel, CBO, Zee Studios shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film.”