Resort CEO told women at B.C. conference to 'go clean some rooms and do some dishes'

A B.C. resort executive who made a blatantly sexist comment during a supposed tribute to women at an industry conference has apologized and resigned from multiple boards, but some who were in the audience say there's still a much bigger problem to tackle.

Vivek Sharma, CEO of Fairmont Hot Springs Resort in the Columbia Valley, made the remarks at the opening of the B.C. Tourism and Hospitality Conference in Richmond on March 9.

According to people who attended the conference, Sharma asked the women in the room to stand in honour of International Women's Day, but then after a round of applause told them to "go clean some rooms and do some dishes."

Trina Notman, vice-president of marketing and communications for Accent Hotels and Hotel Zed, was in the audience, and remembers hearing a collective groan at that remark.

"It was shocking. It was embarrassing — he was literally laughing at us. It felt terrible," she told CBC News.

It took nearly a week for Sharma to apologize publicly for what happened.

He said sorry in a statement released by the B.C. Hotel Association on Tuesday, saying he "deeply" regretted his "insensitive and inappropriate comments."

"Not only did my words cause distress for several women in the audience but I also offended many other delegates," he said.

Sharma announced he was resigning from his positions on the boards of the Tourism Industry Association of B.C. (TIABC) and the B.C. Hotel Association (BCHA).

The B.C. Chamber of Commerce says it has also accepted Sharma's resignation from its board of directors, and according to his LinkedIn profile, he is no longer on the advisory council for Thompson Rivers University's School of Business and Economics.

But Notman says that doesn't change the lingering issues of inequality within the hospitality and tourism industry, including pay gaps, lack of representation in leadership roles and discriminatory attitudes that affect women and people from other underrepresented groups.

"We're not going to tolerate this treatment anymore, and we're going to call for real change. Real change means real equity," she said.

Sharma did not respond to requests for comment, and multiple executives at the Fairmont Hot Springs Resort did not reply to emails from CBC News.

Notman said she took immediate action after hearing Sharma's remarks, seeking out conference organizers in the hope someone would denounce Sharma's behaviour from the podium.