Republicans Are Pouring Millions Into Anti-Trans Advertisements In Election’s Final Stretch
HuffPost
One analysis shows Trump and Republican PACs have spent more than $65 million on ads targeting trans people's access to sports and health care.
Donald Trump and the leading super PAC for Senate Republicans have spent millions on political ads this election cycle, stoking fears about transgender people in sports and gender-affirming care for immigrants and incarcerated people.
Since August, the GOP has spent more than $65 million on television ads about transgender issues in states with competitive races, according to an analysis of AdImpact data from The New York Times.
Republicans are betting that anti-trans rhetoric will resonate with voters in the race for the White House, as well as in races for the Senate and House in what is set to be the most expensive election of all time with a projected $10.2 billion spent across all media and advertising.
In the last election cycle, anti-trans messages did not bring big wins for conservatives. In the 2022 midterms, a wave of Republicans who based their platforms on fighting trans-inclusive policies lost their races.
Last month, the Trump campaign unveiled its most-aired ad, with the slogan “Kamala is for They/Them.” The ad targets Vice President Kamala Harris’ support of gender-affirming care for all people, including for people in prison and immigration detention who rely on state insurance.
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