Reliance Consumer acquires majority stake in Australia’s Goodness Group Global 

Reliance Consumer acquires majority stake in Australia’s Goodness Group, enhancing its healthy beverage portfolio and expanding into new markets.

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, said it has acquired majority stake in Australia’s popular ‘Better-For-You’ beverage business Goodness Group Global Pty. Limited (GGG) for an unspecified amount. The deal marks RCPL’s entry into the consumer goods market in Australia.

Under the agreement, RCPL will help promote Goodness Group’s healthy beverages brands such as Nexba and PACE — a hydration brand co-created with Australian cricket captain Pat Cummins, across newer markets including India.

T. Krishnakumar, Director, RCPL said, “The addition of GGG’s health-focussed consumer brands such as Nexba and PACE will add strength to RCPL’s healthy beverages portfolio. With our strong supply chain and distribution capabilities, RCPL will ensure expansion of GGG’s brands across newer markets and wide availability in India.”

“This move will further help RCPL meet its promise of making the global quality accessible to everyone,” he added. 

Troy Douglas, founder, Goodness Group, said, “In RCPL, we have found an incredibly strong and sophisticated partner as part of our evolution as we become a global player in up to 50 western markets over the next five years. This partnership will provide opportunity for the business to become the global leader in the ‘Better-For-You’ category.”

Sydney-based Goodness Group Global is a known player in Australia that focusses on offering healthier global quality beverage choices to the consumers across Australia and 21 other global markets.