QNB positions AI, fintech at core of digital banking future

Doha, Qatar: QNB Group, the largest financial institution in the Middle East and Africa (MEA) is advancing a forward‑looking innovation agenda focused...

Doha, Qatar: QNB Group, the largest financial institution in the Middle East and Africa (MEA) is advancing a forward‑looking innovation agenda focused on scaling AI‑driven capabilities, enhancing digital banking ecosystems, and accelerating fintech partnerships. This includes expanding cloud‑enabled platforms, adopting advanced analytics, and progressing AI use cases through structured governance forums, said an official.

Speaking to The Peninsula on the sidelines of the Web Summit Qatar 2026, Senior Vice President, IT Strategy and Governance at QNB Group, Jouhara Mohammed Al-Adsani, highlighted the bank’s achievements and future outlook.

“QNB continues to innovate, streamline operations, prioritise growth, build new applications and deliver added value to our stakeholders while playing an active role in delivering QNV 2030,” she said.

Al-Adsani added the Group remains committed to elevating customer experience by further digitising customer journeys, expanding virtual service models, and enhancing personalisation through data‑driven insights. Continued enhancements to mobile banking, self‑service channels, and seamless cross‑border digital services reflect QNB’s focus on convenience, accessibility, and intuitive experiences.

As a Diamond Sponsor of Web Summit Qatar, QNB shares the country’s ambition to build a knowledge-based, diversified economy. “This year as part of the innovation showcase we have a multiple initiatives which include AI‑powered avatars and virtual assistants, emphasising customer interaction modernisation.”