Peacock raising its subscription rates by $3 starting next week

Peacock will soon be charging consumers more to admire its plumage.

The Comcast-owned streaming service is hiking its subscription rates by $3 starting next week, Peacock confirmed. Beginning on July 23, new and returning subscribers will pay $10.99 a month for Peacock Premium and $16.99 a month for Premium Plus.

Peacock Premium is the platform's ad-supported subscription option, while Premium Plus is ad-free and comes with access to live programming from NBC channels, along with the ability to download certain content for offline viewings.