Panera Bread releases first-ever value menu with 'Mix & Match' deals
CNBC
Panera Bread is in the early stages of a turnaround, and affordability is a key part of CEO Paul Carbone's strategy for Panera.
Panera Bread is entering the so-called value wars with its new "Mix & Match" deals in a bid to win back price-conscious diners.
The chain, known for its soups, salads and sandwiches, is in the early stages of a turnaround, with a focus on reinvesting in its business and reversing years of traffic declines. Once the top fast-casual brand in the U.S., Panera has fallen to No. 3, ceding the top spots to Chipotle Mexican Grill and Panda Express.
In 2024, Panera's sales fell 5% to $6.1 billion, according to Technomic estimates.
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