P&G India unveils ₹500-cr. rural growth fund
The Hindu
Procter & Gamble (P&G) India has announced a ₹500-rore ‘P&G Rural Growth Fund’ to accelerate inclusive growth in India’s rural market.“This fund will provide external partners
Procter & Gamble (P&G) India has announced a ₹500-rore ‘P&G Rural Growth Fund’ to accelerate inclusive growth in India’s rural market.
“This fund will provide external partners an opportunity to collaborate with P&G on business solutions customised for meeting the needs of rural consumers. This will include solutions on superior communication, media outreach and go-to-market solutions like tech-enabled selling, increasing distribution and last-mile delivery,” the company said.
Madhusudan Gopalan, CEO, P&G Indian Subcontinent said, “Rural India has a pivotal role to play in India’s road to recovery from the pandemic. We have already seen the rural segment deliver a resilient performance during the last few months and will continue to be a key driver of growth for the FMCG industry.”