Oscar Mayer to launch first vegan hot dog later this year
CBSN
Plant-based meat probably won't be served on the Frankmobile — the hog dog-shaped vehicle previously known as the Oscar Mayer Wienermobile — but the iconic brand is launching a meatless option, the Kraft Heinz Not Company announced on Wednesday.
Set to launch later this year, the products are the result of a partnership between Kraft Heinz Co. and NoCo Inc., a startup backed by the wealthiest person on the planet, Jeff Bezos.
Formed in 2022, the Kraft Heinz Not Company said its NotHogDogs and NotSausages pack the savory and smokey experience that the brand has offered for more than 140 years.
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