OpenAI's new text-to-video tool, Sora, has one artificial intelligence expert "terrified"

Another groundbreaking generative artificial intelligence tool from the company behind ChatGPT unveiled Thursday is expected to accelerate the proliferation of deepfake videos and have implications for virtually every industry. 

Sora, an AI application that takes written prompts and turns them into original videos, is already so powerful that one AI expert says it has him "terrified." 

"Generative AI tools are evolving so rapidly, and we have social network — which leads to an Achilles heel in our democracy and it couldn't have happened at a worse time," Oren Etzioni, founder of TruMedia.org, told CBS MoneyWatch. The nonprofit organization dedicated to fighting AI-based disinformation in political campaigns focuses on identifying manipulated media, including so-called deepfake videos.