Ontario easing COVID-19 rules, but are people still too 'traumatized' to go out and spend?

Ontario business leaders are cheering the government's latest easing of COVID-19 restrictions but some say it's going to take more to convince a wary public that it's safe to return to old spending habits.

"Governments and public health officials have scared the public to stay home. We've had messages for two straight years saying leaving your house may mean that you die," said Dan Kelly, president and CEO of the Canadian Federation of Independent Business.

Kelly says the provincial government's latest policy shifts are a positive sign and that the province is "starting the pathway to recovery of small business."

On Monday, Ontario Premier Doug Ford announced the government will be lifting capacity limits in settings such as restaurants, bars, cinemas and gyms. As well, the province's proof-of-vaccination system will no longer be mandatory as of March 1. But Kelly and others in the business community say no true recovery is possible until government and public-health messaging encourages people to resume previous ways of life and commerce.

"We're going to have to get public-health officials and governments to say, 'It's time to go back to your office. It's time to go out for dinner, go to the theatre, take a trip,'" Kelly said.

"We're not there yet."

Rocco Rossi, the president and CEO of the Ontario Chamber of Commerce, agrees the Ford government's moves are "extremely encouraging and welcome news," but he says Ford's announcement lacked the level of confidence that the public needs to hear to believe it's safe.

"After two years of being traumatized, going back to full participation in the economy is not an on/off switch," Rossi said in an interview.

He says employees will also need help getting back to work. Labour shortages in the service sector and other industries have been a problem throughout the pandemic.

And while businesspeople say there are several reasons behind it, including government assistance programs such as the Canada Emergency Response Benefit (CERB), Rossi says there's also a fear factor and wants more confidence and safety assurances from the government. 

"Part of it is anxiety. It's not simply competing against free government money," Rossi said. 

"So how are you going to get people to go back to work? This is not zero risk, but it's managing a risk."

Rossi says making rapid COVID-19 testing more widely available for small and medium-sized businesses could help workers do just that.

Dr. Sumon Chakrabarti, an infectious disease specialist with Trillium Health Partners, says he supports the easing of restrictions and agrees a shift in government messaging will be an important step.