On this day in history, January 23, 1957, Wham-O produces first Frisbees, reshaping leisure, sport
Fox News
Wham-O Manufacturing Co. of California produced its first Frisbees on this day in history, Jan. 23, 1957. The beach toy began as a 19th-century campus activity and is now a worldwide sport.
"However, through the ingenuity of some college students, the inventiveness of Fred Morrison, and the marketing savvy of the Wham-O Manufacturing Company, it eventually became an immensely popular and internationally recognized toy." "Late 19th-century students at Yale played catch with pie plates … made by the nearby Frisbie Baking Company." — National Museum of Play California entrepreneur Walter Frederick Morrison was struck by the idea to market flying discs in 1937. Wham-O fueled the popularity of the Frisbee with a brilliant marketing effort that turned toy into sport. Kerry J. Byrne is a lifestyle reporter with Fox News Digital.
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