Nykaa Fashion adds home décor to its portfolio
The Hindu
Nykaa Fashion Home launches with a selection of interior must-haves and statement accessories, besides videos guides and tailored content
There is a lot happening at Nykaa Fashion. The multi-brand, e-commerce platform announced its first brick-and-mortar outlet at Delhi’s Ambience Mall, expanded its Nykd line to include athleisure, and acquired Pipa Bella as the first step into the jewellery segment. And now, in June, they’ve added home décor as a new vertical, launching Nykaa Fashion Home (nykaafashion.com) with a vast and diverse selection of home essentials. “We believe shoppers are continuously seeking inspiration to uplift their lifestyle in ways that reflect their personal taste,” shares Adwaita Nayar, founding member and CEO of Nykaa Fashion. “On Nykaa Fashion Home, we are responding to this need with our thoughtful curation of brands that will guide shoppers in making elevated choices.”
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