Nudging people to use toilets, the Shaastra way

Behaviour science wing of Shaastra conducted campaigns, surveys and demonstrated the after-effects of open defecation

Shaastra, commencing on January 13, has come up with a campaign to nudge people to use toilets and follow hygiene through behavioural intervention.

Mind Trails is the behavioural science wing of Shaastra, which, in collaboration with the India Behavioural Economics Network (IBEN), aims to source actionable solutions to social issues. The initiative lasted five months and its behavioural impact case study competition ‘Nudge It’ saw over 700 registrations from universities across the country. The competition will culminate at Shaastra 2022.

The students surveyed the villagers of Vadakka Immanampatti and Rajagiri near Pudukottai to assess their sanitation behaviour and found that mainly men were averse to using toilets.