Nike’s new slogan is the perfect motto for an anxious America
Fox News
How therapeutic culture and Nike's new slogan are teaching Americans to question instead of act, replacing confidence-building action with paralyzing doubt.
Jonathan Alpert is a psychotherapist practicing in New York City and Washington, D.C., and author of the forthcoming book, "Therapy Nation" (HarperCollins, 2026). @JonathanAlpert
I have seen a young professional spend hours rewriting a single email, convinced it would never be good enough. A college student skipped class to escape anxiety, only to find it grew worse the longer she stayed away. Another, urged by a previous therapist to quit a "triggering" job, discovered the anxiety followed her into the next one. Lives stall in the name of safety.
And just as bad therapy reinforces that cycle, Nike is now selling it.
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