NFL hires Goldman Sachs to help sell media properties: report

The National Football League has hired Goldman Sachs as it explores options to sell stakes in its media properties including the NFL cable channel, NFL Digital and NFL RedZone, according to a report.

The league told team owners in a letter Wednesday that the move is aimed at expanding the reach of its TV and digital properties, according to The Wall Street Journal. “As the media industry continues to evolve, the NFL is exploring a strategic partnership to best position our owned and operated media assets for future growth,” NFL spokesman Alex Reithmiller said, confirming the talks. “The NFL has a proven track record of creating leading media platforms that develop significant audiences so we anticipate speaking to a number of interested parties.”