NBC News, known for TV, makes aggressive podcasting push

Projects on Title IX, British Royalty and internet conspiracy theories are coming up in the next few months as part of NBC News' aggressive moves into podcasts

NEW YORK -- NBC News is making an ambitious push into the podcast market, with audio series on conspiracy theories, the British royalty and legacy of Title IX in scholastic athletics planned in the next few months.

Bonus episodes of two popular recent podcasts, “Southlake” and the “Dateline” spinoff “The Thing About Pam,” are also being released in early March.

NBC News was tied for 11th in Edison Research's list of top podcast networks by reach, the only company that is known primarily as a television news broadcaster in the company's top 18. NBC News said the audience for its podcasts in 2021 grew by 19% over the year before.

“One of our biggest priorities continues to be generating original, distinctive property and pushing out across a variety of platforms,” said NBC News President Noah Oppenheim. “Podcasts are a new format for us to play in, but it’s rooted in the same fundamentals that drive all of our work.”