Montreal public market teams up with community organizations to tackle food insecurity
CBC
Austin Ola-Daniels was making the most of his Saturday morning, browsing the stalls at his local farmer's market in east end Montreal.
With a huge smile on his face, Ola-Daniels showed off his food coupon card — a recurring voucher provided to vulnerable people or families who are facing food insecurity.
"I love this card, it's been so helpful to my family," Ola-Daniels said.
The new Montrealer arrived with his family from Nigeria just one year ago. He says he uses his card to supplement his family's needs.
The voucher system is part of a new program being offered at the Pointe-aux-Trembles Public Market in partnership with three local community organizations, each with a different clientele base, that will run all summer long.
Ola-Daniels was referred by Aide aux Immigrants à Montréal, an organization that helps immigrants and refugees in the city.
The voucher program allows those living in precarious situations to buy fresh food and produce without worrying about the cost using a prepaid, rechargeable card.
Kate Johansson, the executive director of the Pointe-aux-Trembles Public Market, explained that the amount on the card varies according to household size, with single people getting $50 a month, a couple $75, and $100 for a family of three. Any household with more than four people gets $125 worth of goods per month.
Ola-Daniels said he and his wife were astonished to be given a "credit card."
"She was so happy," Ola-Daniels said of his wife, when he explained they could buy anything they wanted.
For Johansson, that's what the food voucher program is about.
She says giving people a choice of what they buy helps foster a sense of agency and dignity.
"Most of the people that are coming here with the coupon program are from the food bank," Johansson said. "So they typically don't have the choice of their produce or any product that they have."
The program started as a pilot project last year and served 50 households.













