Montreal mall criticized for using Baby Shark song to deter homeless people

A shopping mall and office complex in downtown Montreal is being criticized for using the popular children's song Baby Shark to discourage unhoused people from loitering in its emergency exit stairwells.

At the mall Thursday morning, the catchy children's song — versions of which have been viewed and streamed hundreds of millions of times online — was playing from speakers in at least one of the mall's stairwells, on a loop and at various speeds.

Complexe Desjardins, named after financial services company Desjardins, which owns the mall and the three office towers that sit above it, has been playing the music for one year in the stairwells to respond to "security issues" involving people experiencing homelessness, spokesperson Jean-Benoit Turcotti said Thursday.

Since that time, the company has "noticed an improvement" at the mall on Ste-Catherine Street in the Quartier des Spectacles district, Turcotti said in an email.

But one advocate for homeless people calls the tactic "cruel and unusual."

Far from helping address the root causes of the problem, the mall is shifting the issue to a different location, Sam Watts, CEO of Welcome Hall Mission, which offers services to homeless people, said in an interview.

"It isn't possible to resolve the complexities of homelessness by using juvenile tactics that are conceived to exclude people," he said Thursday. "You don't solve a problem by displacing a problem."

Watts said he recognizes that merchants and other people are concerned by the increasing visibility of homelessness, but "the answer isn't to do things that are going to further make people who are vulnerable even more vulnerable."

Turcotti said Desjardins is sensitive to homelessness issues and has hired two social workers to "ensure a dialogue" with homeless people. "Our aim is not to coerce, but to support these people," he said.

David Chapman, executive director of shelter Resilience Montreal, also disapproves of the practice, saying it is inhumane to irritate vulnerable people until they move along. Chapman said he suspects the company likely grew exasperated, as the presence of homeless people has noticeably increased in the downtown area in the past few years.

The problem ultimately stems from a lack of shelter options for unhoused people in the city, Chapman said.

"In the last 10 years in Canada, there's been a movement away from funding homeless day shelters and night shelters and we're beginning to see the consequences of that," he said.