Mondelez India forays into snack bar segment
The Hindu
Dairy Milk maker unveils Fuse Fit
Mondelez India, the makers of Cadbury Dairy Milk, Bournvita, and Oreo, on Wednesday announced its entry into the snack bar category with the unveiling of ‘Cadbury Fuse Fit’. “After a lot of focus on our core [products] for the last 18 months, we are again starting our journey of innovation again,” said Anil Viswanathan, senior director – Marketing, Mondelez India. “We have now thought about categories beyond our core where we see growth. Snack bar is one such category,” Mr. Viswanathan added.
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