Michael Rubin and comedian Tiffany Haddish reveal what's in store for Fanatics Games
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Fanatics will host its first high-stakes sports skills competition this summer, bringing together 50 professional athletes and celebrities with 50 fans to compete for almost $2 million in prizes.
The event, called Fanatics Games, will take place June 20-22 during Fanatics Fest, an immersive sports festival in New York City. Comedian and actor Tiffany Haddish and Fanatics CEO Michael Rubin announced details of the competition Tuesday on "CBS Mornings."
"We had 70,000 fans show up from across the world" for last year's inaugural Fanatics Fest, Rubin said. "We went back saying, what do we do to take this to the next level?"
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