Media measuring company Nielsen to be acquired in $16B deal
ABC News
Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer
NEW YORK -- Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer earlier this month.
Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself has annual global revenue of about $3.5 billion.
A group of private equity investors led by Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. along with institutional partners will pay $28 for each outstanding Nielsen share.
Brookfield Business Partners will invest approximately $2.65 billion via preferred equity, convertible into 45% of Nielsen’s common equity. The equity version of the deal is worth just over $10 billion in cash, with the remainder in debt held by Nielsen.
