Mastercard replaces Patym, acquires title rights for all Inida matches, domestic cricket
India Today
Mastercard has signed as the title rights sponsors for Indian cricket ahead of a busy home season with plenty of international and domestic cricket events line-up. The payments company has replaced Paytm.
The Board of Control for Cricket in India on Monday, September 5 announced Mastercard as the new title rights holders, replacing Paytm. The digital payments platform's 7-year association with the Indian cricket board has come to an end.
Notably, Paytm, according to reports, had requested the BCCI to reassign sponsorship, which was valid until the end of the 2023 season, to Mastercard, for whom former India captain MS Dhoni has been brand ambassador over the last 4 years.
"During this association, Mastercard will be the title sponsor for all international matches (both women and men) held on home ground, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches held in India," the BCCI said in a statement.
Mastercard has been associated with marquee sporting properties like the UEFA Champions League and Australian Open and French Open.
Speaking about the association with the BCCI, the Indian cricket board president said on Monday that the governing body values Mastercard's support in helping grow Indian cricket.
"The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side.
"The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration," Ganguly said.
