Love is in the air ... and the mail ... in the northern Colorado city of Loveland
ABC News
Love is in the air
LOVELAND, Colo. -- Love is in the air ... and the mail ... in the northern Colorado city of Loveland.
Every year, tens of thousands of people from around the world route their Valentine's Day cards to the “Sweetheart City” to get a special inscription and the coveted Loveland postmark. The re-mailing tradition has been going on for nearly 80 years and is the largest of its kind in the world, according to Mindy McCloughan, president and CEO of the Loveland Chamber of Commerce.
At its height, program volunteers processed more than 300,000 pieces of mail per year. That number dropped to 100,000 to 125,000 as people turned to email and social media messaging.
Volunteers dressed in Valentine’s-themed garb gather before the big day to stamp thousands of envelopes with the special postmark and cachet.
“Love is our message — Hearts are our brand. Happy Valentine's Day from the City of LOVEland,” the cachet reads in part.
