Kyle Larson's Hendrick Motorsports NASCAR contract extended through 2023

Kyle Larson has had is Hendrick Motorsports contract extended through 2023. The Cup Series driver has full sponsorship from Hendrick's car dealership group.

It may seem like the sponsorship is all Rick Hendrick’s money anyway, but the sponsorship for 35 races the next two years is paid for from the marketing budget of Hendrick Automotive. The deal is somewhat unprecedented because the website will also sponsor Larson in all his non-NASCAR events with branding on the nose of his dirt cars, helmets, gloves and firesuits. "My dealerships, the general managers and the employees, they didn't want anyone else on the car," Hendrick told The Associated Press. Larson joined HMS this season on the cheap after a nearly yearlong NASCAR suspension for using a racial slur. Sponsors were initially skittish so the Hendrick website for new and used cars bought some of the ad space on the No. 5 Chevrolet.