Joseph Owades created light beer, forever changing the way America drinks
Fox News
Here is the story of the American who created light beer — and forever changed the way we drink. Joseph L. Owades, son of working-class Jewish immigrants who escaped Europe before ethnic turmoil ignited World War I, enjoyed an unlikely career — and his innovations are now part of our culture.
America now boasts more than 9,000 craft breweries, thanks largely to the success of Owades-aided pioneers. "I call him the hired gun of the craft beer industry." It was at Rheingold that Owades had his eureka moment. The new owners rebranded the product Miller Lite and threw the full weight of their marketing muscle behind Owades' innovation. Athletes, celebrities and fans argued in a series of ads over Miller Lite's greatest quality. Light beer remains a largely American phenomenon, say industry experts.
His claim to fame? That he was, and still is, America's greatest brewer.
Here is the story of the American who invented light beer — and helped create craft brewing as we know it today.
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