'It's cool to be green': Jeep CEO on how he's transforming the 80-year-old brand
ABC News
Jeep evangelists listen up: Your rugged adventure mobile is going silent.
The gas-guzzling SUVs that have rolled off Jeep's assembly lines for 80 years will be recast as "green" vehicles that live up to the brand's off-roading reputation, according to Christian Meunier, the global CEO of Jeep.
Meunier's ultimate goal? For Jeep to become a "zero-emission freedom brand."
First up: The Wrangler 4xe, a plug-in hybrid that went on sale this year and already accounts for nearly 25% of Jeep's volume. The 4xe makes 375 horsepower and has an EPA fuel economy of 49 MPGe (miles per gasoline-gallon equivalent, including electricity). Drivers get 21 miles of electric-only driving range when the 14.0-kWh lithium-ion battery is charged. Under the hood is a 2.0-liter turbocharged inline four-cylinder engine.