Is Meghan Markle the next Martha Stewart? Duchess is delaying jam launch for this ‘strategic’ reason: experts

Is Meghan Markle in a jam?

The Duchess of Sussex announced the launch of her lifestyle label American Riviera Orchard back in March — but more than four months on there’s still no word on when the brand’s products will hit shelves.

Markle, 42, released a slick Instagram video unveiling her high-end brand on Mar. 14, which will purportedly produce gourmet jam and dog biscuits.

But while fans have been left in the dark ever since, brand experts believe there’s a “strategic” reason the royal is waiting for the items to go on sale.

Warren Johnson, a veteran PR and marketing consultant, says Markle is likely waiting until her Netflix cooking show hits the streamer to maximize sales of American Riviera Orchard products.

“The Holy Grail is creating an entire lifestyle ecosystem,” he told The Daily Beast. “Look at what Gordon Ramsay or Martha Stewart has done, it’s about creating symbiotic relationships between cookbooks, TV shows, and products so they all feed each other. Using a well-funded TV show that someone else is paying for to advertise your products seems like a great commercial strategy to me.”