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iPhone 12 Pro Max 512GB is selling with discount on Amazon and you should totally ignore it

iPhone 12 Pro Max 512GB is selling with discount on Amazon and you should totally ignore it

India Today
Saturday, March 27, 2021 06:46:30 AM UTC

iPhone 12 Pro Max 512GB is on a silly sale on Amazon India right now, and it is an offer you should refuse because this is also an offer that Amazon's shopping AI has come up with. 

The AI that Amazon uses to change prices in real-time on the website is rightly famous for giving shoppers some funny moments while they price the website. This time it seems that the iPhone 12 Pro Max, particularly the 512GB variant, is the victim of the Amazon AI. The iPhone 12 Pro Max 512GB variant has been listed on the Amazon India website selling with a discount of -- wait for it -- a grand total of Re 1. Yes, that is right. The iPhone 12 Pro Max 512GB, which has an MRP of Rs 1,59,900, is currently on sale at a price of Rs 1,59,899. In other words, this is an offer, unlike what Don Corleone would say, you can refuse. We mean if you are looking for an offer on the iPhone 12 Pro Max look for somewhere else, this Amazon offer should be totally ignored. This is not the first time we have seen Amazon AI running Re 1 discounts. It often does it because doing it lets it stamp "discount" or "offer" on the product page, which attracts the attention of the users. On other hand, if the Amazon shopping AI finds products that are rare, as in not selling anywhere else, it often pumps up their prices to ridiculous levels, like some books that are shown to be selling at prices above Rs 1 lakh or even more than that.
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