India's toy industry achieved success no one could have imagined: PM Modi

When it comes to Indian toys, the echo of 'vocal for local' is being heard everywhere

Prime Minister Narendra Modi on July 30 lauded the Indian toy industry for achieving the success "no one could have imagined", noting that its export has soared to ₹2,600 crore from ₹300-400 crore.

When it comes to Indian toys, the echo of 'vocal for local' is being heard everywhere, he said in his monthly 'Mann ki Baat' broadcast.

He said toys worth more than Rs 3,000 crore used to be imported but it has reduced by 70%.

"It is a matter of joy that during this period, India has exported toys worth more than ₹2,600 crore to foreign countries. Whereas earlier, only toys worth ₹300-400 crore used to go out of India. All this happened during the Corona period," Mr. Modi said.

He noted that he had earlier spoken about India having the potential to become a powerhouse in exports of toys.

Local toys of India are eco-friendly, consonant with both tradition and nature, he said.

"Due to our youngsters, start-ups and entrepreneurs, what our toy industry has achieved, the successes we have achieved, no one could have imagined," he added.