How much do 2025 Super Bowl commercials cost? Here's the price tag on ads this year.

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs aren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials to be aired during the 2025 Super Bowl broadcast are also hoping to score. Here's a look at how much money goes into Super Bowl ads, and why advertisers say the high-cost commercials are worth it.

Advertisers are shelling out close to $8 million on average for a 30-second spot during Super Bowl LIX, Peter Bray, founder and executive creative director at ad agency Bray & Co., told CBS MoneyWatch. He estimates that around 51 minutes of advertising has been sold for the approximately three to four hour broadcast this year, making the total amount of ad sales somewhere in the hundreds of millions.