How can waste in the fashion design process be reduced?
The Hindu
The three R’s in fashion: How can waste in the fashion design process be reduced? A student group tries to find the answer
Fashion is about storytelling through clothing and, when done responsibly, it becomes sustainable. Simply put, this is the use of environment-friendly practices in designing, manufacturing, distributing, and consuming clothing.
Over the years, the fashion industry has exceeded its production. The time for which a piece of clothing is worn before being thrown away has fallen by 40%. The discarded clothing is either burned or dumped in landfills. Of what gets collected for recycling, around 12% will end up being made into insulation or cleaning cloth, or shredded and used to stuff mattresses. Less than 1% will be used to make new clothing.

Climate scientists and advocates long held an optimistic belief that once impacts became undeniable, people and governments would act. This overestimated our collective response capacity while underestimating our psychological tendency to normalise, says Rachit Dubey, assistant professor at the department of communication, University of California.








