How Bloom In Green festival is attempting to spread the message of community and conscious living
The Hindu
How Bloom In Green festival is attempting to spread the message of community and conscious living
As the sun sets over the lush landscapes of Sanctity Ferme in Krishnagiri, a unique gathering is set to unfold from December 15 to 18 — the Bloom In Green festival. Founded by Aswathy R, since its inception in 2018, this annual event has become a symbol of conscious living, uniting communities, fostering sustainability, and creating an immersive experience that transcends conventional festival norms.
“At Bloom In Green, we are believers in the power of mass gatherings, especially those with a meaningful purpose that can create a significant impact,” says Aswathy. This belief is the festival’s cornerstone, distinguishing it from traditional gatherings. Bloom In Green is not merely a music festival but an open platform prioritising learning, creativity, and community engagement.
The festival was born to provide an alternative space that deviates from traditional societal norms. Aswathy recognised the need to elevate mass gatherings for young people, infusing them with purpose and meaning. Learning content became a pivotal addition to the festival’s framework, focusing on simple, primitive activities that entertain and contribute to mental and physical well-being.
Beyond entertainment, Bloom In Green is dedicated to audience curation, bringing together sustainably conscious individuals. It serves as a space for communication, collaboration, and sharing experiences. The festival aspires to create a temporary city or society, operating on principles of inclusivity and sustainability. Participants are invited to live in this alternative city for three days, experiencing different rules and dynamics.
Drawing inspiration from global phenomena, especially residential festivals lasting 10 days or two weeks, Bloom In Green is a pioneering effort in India. While events like Burning Man have inspired the concept, Aswathy emphasises the importance of rooting the approach in an “Indian context.” The festival aims to cater to the specific needs and preferences of the Indian audience, drawing ideas from events like Envision and Bali Spirit Festival.
“Not much has fundamentally changed except for the increase in headcount,” says Aswathy. The festival’s design, focused on bringing various elements together for three days, has consistently resonated with people.
Even in its small and intimate first edition, Bloom In Green received heartfelt letters and Instagram posts from attendees. The impact observed in the early editions has continued, reinforcing the trust in the festival’s design. Despite gradual growth due to the limitations of a residential event, the spirit of the people remains unwavering.