Hooters plans to make iconic orange shorts less revealing as part of brand rebirth
Fox News
Hooters CEO Neil Kiefer plans to transform the chain's iconic orange shorts from revealing to athletic style, saying the uniforms should reflect a sporty look rather than sexual.
Peter Burke is a lifestyle editor with Fox News Digital. He covers various lifestyle topics, with an emphasis on food and drink.
But to Neil Kiefer – the CEO now leading the group seeking to reclaim the Hooters brand – the uniforms aren't just fabric. They're ingrained in Hooters' identity, and he wants to dial them back from risqué to "athletic."
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