His business was named "Gulf of America Outfitters" 3 years before Trump's order. Now he says business is booming.

Louisiana resident Adam Petersen was ahead of the curve when he named his Cajun charter fishing boat company "Gulf of America Outfitters." The name wasn't meant to be a political statement, but a symbol of the local community's connection to the environment, he said.

"It hit home for a lot of people. It was more of an ode to the folks that we felt like it represented," Petersen said.

And while he insists the name is "still not political" — it has recently become just that.