Hermes and a heavy metal iron
The Hindu
What is a masculine scent in 2021? After a year of confinement and lockdown dressing, brands for men have expectedly resumed their marketing strategies with umbrella terms like ‘sophistication’ and ‘modern elegance’. Christine Nagel was having none of that. The head perfumer at Hermès has often talked about the creative freedom she enjoys at the maison, without interference from marketing teams or a dependency on focus groups. Her H24, the first big men’s fragrance at the brand since the iconic Terre d’Hermès 15 years ago, is ‘‘for a man in motion, free but aware of his roots’’.
Unlike the woody Terre d’Hermès, Swiss-born Nagel’s latest takes her customer down an unfamiliar path, with clary sage as ‘the backbone’, narcissus, rare rosewood essence and sclarene. The last, a chemical compound with a metallic steam scent reminiscent of freshly ironed trousers, could reference her childhood — in interviews she has talked about her grandmother making trousers and the tang of wool and hot metal that she associated with the studio.
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