Harley-Davidson 'used' bikers before 'woke' controversy, former outlaw rider claims
Fox News
Harley-Davidson "built" its brand and added billions in value on backs of biker gangs, say longtime club members — and the latest "woke" moves by the company are a new angle of discontent.
"Harley used the motorcycle clubs and used the loyalty of a lot of bikers for decades to build the brand," James "Hollywood" Macecari, a former "one-percenter" – or outlaw – club member, told Fox News Digital this week in an interview. "Harley got loyalty from the bikers." For "a lot of these guys … their bike is all they have." "These bikes are their family, in some cases their only family. It's an extension of themselves." Kerry J. Byrne is a lifestyle reporter with Fox News Digital.
Macecari, a motorcycling media mogul, is founder of Insane Throttle, a biker content platform, host of the "Motorcycle Madhouse" podcast and author of four books on his life of crime as a Harley-riding outlaw gang member.
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