Harley-Davidson faces 'woke' accusations from Sturgis bikers: 'Breaks my heart'
Fox News
Harley-Davidson is facing a Bud Light-level backlash at the Sturgis Motorcycle Rally in South Dakota, the world's largest gathering of bikers, over concerns the company has gone woke.
"A vintage Harley valued at $30,000 just a few years ago is now getting only $4,000." Attendance declined dramatically last week at the annual Harley-Davidson Homecoming Festival in Milwaukee, where the motorcycle maker was founded in 1903. Kerry J. Byrne is a lifestyle reporter with Fox News Digital.
The bike brand's apparent decision to volunteer for the culture wars in America has been a high-octane topic at the 84th annual Sturgis Motorcycle Rally in South Dakota this week, according to both attendees and numerous social media postings.
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