Government notifies new rules for direct selling industry

Tupperware, Amway and Oriflame are among the key players in the direct selling industry.

The Centre on Tuesday banned direct selling companies from promoting pyramid and money circulation schemes as it notified new rules for the direct selling industry.

The entities have to ensure compliance with the rules within 90 days.

The direct selling companies will also be liable for the grievances arising out of the sale of goods or services by its direct sellers.