German federal court sides with Lindt in gold bunny battle

A German federal court has ruled that the golden shade of the foil wrap on a popular chocolate Easter bunny enjoys protected status

BERLIN -- A German federal court ruled Thursday that the golden shade of the foil wrap on Lindt & Spruengli's Gold Bunny, a popular chocolate Easter bunny, enjoys protected status. The Federal Court of Justice delivered its verdict in a battle between Switzerland's Lindt and a German company, Heilemann, which in 2018 also marketed a chocolate bunny in a gold foil wrap. Lindt argued that it had a trademark on the color acquired by use, that its rival had infringed that trademark and that Heilemann should be prevented from selling its product. A state court in Munich ruled against Lindt last year. But the federal court found the Swiss company had proven that the gold shade of its bunny had acquired trademark status by reputation, citing a survey presented by the manufacturer showing that 70% of respondents associated the hue with the Lindt product. The court said it didn't matter that the company didn't use the gold color for all or most of its products, or that the Lindt bunny has other distinguishing features, such as a red collar.