Gen Z is ditching boxed cereals at breakfast: 'Couldn't pay me to eat them'
Fox News
Cereal sales in the U.S. have dropped 13% as younger generations abandon traditional breakfast for healthier alternatives like eggs and fruit. Food experts weigh in.
Deirdre Bardolf is a lifestyle writer with Fox News Digital.
A temporary pandemic-era bump – when more Americans had time for sit-down breakfasts – wasn't enough to help. Cereal sales in the U.S. dropped over 13% from nearly 2.5 billion boxes in 2021 to 2.1 billion in the same period this year, according to Nielsen IQ.
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